Every start-up has a story to tell. They have a really cool product or service that will make some aspect of your life simpler, better, and, of course, cooler. What a lot of start-ups don’t have is an engaging way to tell their story. And without an engaging story angle it doesn’t matter how cool a product or service is. That’s because people want to connect on an emotional level with what’s being offered. And that’s where EagleVision comes in. We help start-ups get started on the path to telling their story—in a compelling, straightforward, cost-effective way.
Recently, we worked with SmartyPans, a savvy start-up whose product is eminently cool. In a nutshell, it’s a pan that takes the guesswork out of cooking. It monitors everything from the weight of ingredients to the pan temperature and transfers it to a Smartphone app in real time. In turn, the app turns that data into easy-to-follow, step-by-step instructions.
We took that same step-by-step approach when it came to the marketing video SmartyPans asked us to create for their Kickstarter campaign. We shot extreme close-ups of a hand adding ingredients to the pan, intercutting shots of the Smartphone to highlight how the app works in concert with it. We then added succinct phrases that appeared on the screen to explain the action at every point along the way.
The result, which you can see below, will resonate with an audience for many reasons. It’s visually appealing. It’s simple to understand. And it does more than just sell a product—it tells a story.
In other words, it contains all the ingredients for marketing success.